GMJ was founded in 1990 with a vision to reinvent the grand tradition of architectural illustration and model-making for the 21st century by pushing the boundaries of digital technology.
Since then, GMJ has become a leading force in the production of high-resolution photomontage imagery. Today, our innovations continue to shape the industry we created – witness our pioneering verified planning process, now an industry standard, developed and first used by GMJ in 1994, our GMJ London Citymodel, a 40 sq.km. fully surveyed and accurate 3D model of Central London, and our GMJ 3d Urban Analysis Processes that provide clients with an objective understanding of site build parameters and development potential from acquisition through to detailed planning.
GMJ continue challenge and test limits use of visualisation and in 2009 they designed and created the celebrated UK launch cover for ‘WIRED Magazine’, ‘‘Your Life In The Future’.
GMJ founding partners, Robert Graves and Didier Madoc-Jones created ‘Postcards From the Future’ iconic ‘postcard’ views of London transformed from the familiar to the startling, using the visual language of climate change to create provocative images. 14 large backlit ‘Postcards From the Future’ images were exhibited at the Museum of London from October 2010 to March 2011. The show became one of the most popular and controversial exhibitions ever hosted by the Museum of London generating unprecedented public and global media interest. Straight from its successful showing at the Museum of London, the exhibition transferred to London’s National Theatre where it ran from March 2011 to June 2011.
GMJ future visualisation work can be seen in ‘Think Ahead’ at Science Works (part of the Melbourne Museum) and ‘Postcards From The Future’ images are included in the major exhibition ‘Britain: One Million Years of the Human Story’ at The Natural History Museum in London.
In 2014 WIRED magazine requested Robert and Didier contribute to a special article looking back at the UK from 2024. Their image ‘Parliament Square Water Crisis Centre’ featured in 'The Future As It Happened', demonstrated their continued interest in the potential impact of mankind on our own future.